Thank you for participating in this survey. The goal of this research is to explore how digital media strategies (such as augmented reality, virtual reality, social media, and interactive installations) impact visitor engagement and support social advocacy in museums. Your responses will help shape our understanding of the role digital media plays in contemporary museum practices.
感謝您參與本次調(diào)查。本研究旨在探討數(shù)字媒體策略(如AR, VR, 社交媒體及互動(dòng)裝置)如何影響博物館訪客的參與度并支持社會(huì)倡導(dǎo)活動(dòng)。您的反饋將有助于我們深入理解數(shù)字媒體在當(dāng)代博物館實(shí)踐中所扮演的角色。
1. What is your age range?(Optional)您的年齡范圍是?(選填) Under 18(18歲以下) 18-24 25-34 35-44 45-54 55-64 Over 65(65歲以上)
2. What is your primary occupation or role? 您主要的職業(yè)是什么? Student 學(xué)生 Educator 老師 Museum Professional 博物館專業(yè)人員 Digital Media Specialist 數(shù)字媒體相關(guān)專員 Community Partner 社區(qū)合作伙伴 Other 其他
3. Where are you currently located(City or Country)? 您目前生活的國家或者城市是在哪?
4. Which types of digital media have you encountered in museums?(Select all that apply) 您在博物館中接觸過哪些類型的數(shù)字媒體?(可多選) Augmented Reality (AR) Virtual Reality (VR) Interactive Touchscreens 交互式觸摸屏 QR Codes 二維碼 Audio Guides 語音導(dǎo)覽 Social Media Campaigns 社交媒體營銷活動(dòng) Live Streams 直播 Digital Games 電子游戲 Other 其他
5. Overall, how would you rate the digital media you've experienced in museums? 總體而言,您對(duì)在博物館中體驗(yàn)的數(shù)字媒體有何評(píng)價(jià)? Very effective 非常有效 Effective 有效 Neutral 中立 Ineffective 無效 Very ineffective 非常無效
6. On a scale of 1-5, how engaging do you find digital media in museum exhibitions? 1=Not engaging 5=Extremely engaging 請(qǐng)按1-5分評(píng)分,您認(rèn)為博物館展覽中的數(shù)字媒體有多么吸引人?1=不吸引人 5=非常吸引人 1 2 3 4 5
7. Do you think digital media enhances your museum experience compared to traditional formats? 您認(rèn)為數(shù)字媒體相較于傳統(tǒng)形式是否能提升您的博物館參觀體驗(yàn)? Yes, significantly 是的,顯著的 Yes, somewhat 是的,有點(diǎn) No, not really 不,其實(shí)不是 No, it detracts 不,這會(huì)削弱 Not sure 不確定
8. Have you ever seen or shared museum content related to social or political issues on social media? 您是否曾在社交媒體上看到或分享過與社會(huì)或政治問題相關(guān)的博物館內(nèi)容? Yes, I've shared it 是的,我有分享過 Yes, I've seen it 是的,我有看到過 No 沒有 Not sure 不確定
9. How do you feel about museums using digital media to address social issues(e.g. climate change, decolonisation)? 您對(duì)博物館利用數(shù)字媒體探討社會(huì)問題(例如氣候變化,殖民地自治化等)有何看法? Strongly support 非常支持 Support with reservations 有保留的支持 Neutral 中立 Oppose 反對(duì) Strongly oppose 強(qiáng)烈反對(duì)
10. Which social issues would you like museums to explore more through digital media? (Select all that apply) 您希望博物館通過數(shù)字媒體進(jìn)一步探討哪些社會(huì)問題?(可多選) Racial Justice 種族公正 Climate Change 氣候變化 Mental Health 心理健康 Gender Equality 性別平等 Migration&Refugees 移民與難民 LGBTQ+Rights 同性戀群體+權(quán)利 Decolonisation 殖民地自治化 Other 其他
11. How likely are you to engage with a museum exhibit if it addresses a social issue using digital media? 如果您遇到一個(gè)利用數(shù)字媒體探討社會(huì)問題的博物館展覽,您有多大可能參與其中? Very likely 非常有可能 Likely 有可能 Neutral 中立 Unlikely 不太可能 Very unlikely 極不可能
12. Would you be more likely to visit a museum that promotes its use of digital media for social advocacy? 您是否更傾向于參觀一家通過數(shù)字媒體推廣社會(huì)倡導(dǎo)的博物館? Yes 是 No 否 Maybe, depending on the issue 可能,取決于具體問題
13. In your opinion, which digital strategies are most effective for raising awareness of social issues? (Select up to 3) 您認(rèn)為哪些數(shù)字策略最有效地提升社會(huì)問題的認(rèn)知度?(最多選擇3項(xiàng)) Digital storytelling (video, podcast) 數(shù)字化敘事(視頻,播客) Social media campaigns 社交媒體營銷活動(dòng) Interactive displays 互動(dòng)顯示屏 Live streaming events 直播活動(dòng) Digital installations 數(shù)字裝置 Other 其他
14. Do you believe digital media in museums is accessible and inclusive for diverse audiences? 您認(rèn)為博物館中的數(shù)字媒體是否對(duì)多元化觀眾群體具有可及性和包容性? Yes, very 是的,非常 Somewhat 有點(diǎn) Not really 其實(shí)不是 Not at all 一點(diǎn)也不 Not sure 不確定
15. Do you think digital media can create barriers for certain groups (e.g. older adults, low-income communities)? 您認(rèn)為數(shù)字媒體是否對(duì)某些群體(如老年人,低收入社區(qū))造成障礙? Yes 是 No 否 Sometimes 有些時(shí)候 Not sure 不確定
16. Have you ever participated in a digital co-creation activity with a museum? 您是否曾參與過博物館合作的數(shù)字共創(chuàng)活動(dòng)? Yes 是 No 否 No, but I would be interested 沒有,但是我有興趣
17. Should museums collaborate with digital media experts or companies to improve exhibitions? 博物館是否應(yīng)與數(shù)字媒體專家或公司合作以提升展覽質(zhì)量? Yes 是 No 否 Maybe, depending on the project 或許,取決于具體項(xiàng)目
18. Can you recall an example where digital media helped you understand a social issue in a museum? What impact did it have? 您是否能舉一個(gè)例子,說明數(shù)字媒體在博物館如何幫助您理解一個(gè)社會(huì)問題?它產(chǎn)生了什么影響?
19. What suggestion would you offer to improve digital media in museums? 您對(duì)提升博物館的數(shù)字媒體有何建議?